SB Design is a personal brand identity built on the principles of clarity, elegance, and thoughtful simplicity, using an almost exclusively black and white palette to emphasize clean typography and functional form while allowing key elements to speak with intentional impact. The design pairs smooth, refined curves in the logo with a geometric sans serif type hierarchy to create a visual language that communicates sophistication and professionalism. By incorporating bold red sparingly as an accent, the identity strikes a balance between subtle and bold expression, elevating the resume and business card system into a cohesive brand that feels both poised and memorable.